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FordRetail Group

Ford Retail is the world's largest, dedicated Ford dealer group. It operates 74 Ford sites, employs over 3,200 people and is owned by Ford Motor Company. You may not be familiar with Ford Retail but you probably will have heard of some of our local brand names:

  • Brunel Ford in Bristol and the South West of England
  • Dagenham Motors throughout London and the South East
  • Heartlands Ford in Birmingham
  • Polar Ford across the North of England

Ford Retail is owned by Ford Motor Company but operates as an independent dealer group.

All Ford Retail locations are staffed by people trained to the highest standards and dedicated to giving our customers the very best customer service, every day. In fact customer service is an absolute passion at Ford Retail, so much so that we have developed our own customer service training programme - Moments of Truth.

Every employee has attended this training to receive either a Ford Retail Diploma, or in many cases, an NVQ in Customer Service. Moments of Truth is a real first for the retail motor industry and Ford Retail is the only company in the sector to be recognised and accredited by the Institute of Customer Service.